Food coloring agents are coloring substances that are obtained by boiling out of plant components such as roots, leaves, fruits and berries or otherwise. The use of such raw materials ensures the safety of their application in food. The scope of food colors’ applications is very wide. They are used by both large food companies and housewives at home.
The choice of food and beverages is not just a matter of taste. Customers’ expectations about the appearance of products are growing: people prefer products that look attractive and appetizing and do not contain artificial colors. By creating a NAT color™ line Givaudan (Naturex) carefully selects ingredients and pigments that provide the desired intensity and stability of the dye allowing to increase the attractiveness of food and beverages without the use of synthetic coloring agents.
Givaudan (Naturex) introduces two new lines of natural coloring agents: VegeBrite ™ and E-Color ™. They provide food and beverage manufacturers with endless possibilities in the field of color solutions, offering all the shades available in the natural color palette.
Please find below a list of Givaudan (Naturex) coloring agents, and if you need more detailed information you are welcome to address our technologist.
